Mystery Shopping is the process implemented for measuring and recording specific elements of the customer experience using qualified, recruited consumers to work as mystery shoppers.
This activity recreates genuine, realistic shopping situations in which the Mystery Shopper is received by the respective staff member as a genuine customer. Our shoppers evaluate the ‘to be tested’ staff members in a respectful manner, especially when describing a person’s appearance or customer approach. They provide accurate results with proper reasoning and phrasing.