A potential customer who finds his way into your dealership already makes half the deal and the other half is all about the sales pitch. For that to happen, every step that a customer takes from calling a dealership, arranging for a test drive, to visiting a dealership and then making an informed buying decision; the salesperson has to ensure that the customer’s desires’ get converted to sales. The first experience that a customer has with the dealership, also leads to an increase of satisfaction and building customer loyalty, which then leads to word-of-mouth and new customer acquisition.

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The specifics of the evaluation of all the locations that are problem statements, will not just help you resolve them but also ensure that you groom the team in a way that it is not repeated in the future.