THE FORGOTTEN SIDE OF MYSTERY SHOPPING
One area of the business world which stands dynamic and most aggressive in terms of advancements and innovation is Marketing, and it’s a no-brainer to realise how heavy companies are investing into marketing and trying to reach customers organically! The term “Organic” is currently all the rage, from social media followers to companies tempting consumers […]
What is the difference between market intelligence and business intelligence?
Market Intelligence VS Business Intelligence Now that Business Intelligence tools are flourishing, and their popularity as a dynamic job profile is on the rise, let me explain how these two areas are different and why they matter! But let me tell you a tool that connects both these teams, a concept slightly unfamiliar to the […]