Blogs How to design a mystery shopping program that pays for itself? To achieve success, ‘Plan to Perform’ is very important to design any Program for an organization. The companies have to plan appropriate and good Mystery Shopping programs before they are launched. Such successful programs become profitable for themselves for the companies to be […]
Blogs Why is Competitor Benchmarking Necessary & Mystery Shopping for Benchmarking We have already been familiarized with the concept of mystery shopping and its significance for Brands and Mystery Shoppers. If you haven’t read the previous article, please visit the following link(link to be inserted of the previous blog) to get acquainted with the upcoming […]
Blogs Importance of Mystery Shopping for Retail Industry Mystery Shopping and Retail Industry are very closely associated and go hand-in-hand. Retail Industry is a huge sector which comprises from an individual seller to small stores and also to huge businesses. They are the ones who reach their products or services directly to the customers globally. Hence, customer service […]
Blogs What is Mystery Shopping? Mystery Shopping is a form of Market or Field Research. It is a method of conducting Ethnographic Research. Mystery shopping is the process of measuring and recording specific elements of the customer experience using qualified, recruited consumers to work as Mystery Shoppers. Mystery Shopping recreates genuine, realistic shopping situations so […]
Blogs 10 Key Benefits of Mystery Shopping for Retailers are: Mystery Shopping services are becoming phenomenally popular especially in the Indian Retail market. The Retail market consists of both Retailers who sell their own products and those who sell products of international brands. Each one caters to a different segment in the society hence the Retailers […]
Blogs 10 Tips to improve your Grocery store Customer Experience: The highest populated/crowded place in any country can be found in the Grocery stores or the Convenience stores. In a country like India taking into consideration the huge population, these stores need to adapt to the best retail practices throughout the year. So, customer satisfaction […]
Blogs 10 Tips to build an effective-customer experience cx strategy We have talked about Customer Experience Management in our Services page: Here, let us see how to build effective strategies for customers to have a meaningful and positive experience with companies and their products/services. A Customer Experience Strategy is a compilation of a set of plans, […]
Blogs How to Build a Scalable Competitive Intelligence Strategy? Competitive Intelligence is one of the most essential and useful aspects which helps management to make scalable business plans. Companies need to know how their competitors perform in the market and what are their strategies. This allows the companies to see themselves with clearer insights, understand […]
Blogs 5 Things to keep in mind while selecting a Mystery Shopping Agency for your business We have stated sufficiently in the previous blogs the importance of implementing Mystery Shopping programs for businesses. Conducting Mystery Shopping programs is a necessity especially in the Retail industry. It is important to understand for every organization to see […]
Blogs How to improve ROI of your Mystery Shopping Program? ROI (Return on Investment) is a numerical representation of a company’s customer experience management. It is an essential tool that top-level management in a company uses to implement its strategies.When a company uses the services of Mystery Shopping programs, it is not sufficient just to […]
Blogs Retail Customer Experience Changes After COVID Impact : One of the major sectors hit by the novel pandemic is the retail industry. When we talk about the retail market, we mean all the Brands, Shopping Centres and even food & beverage business.Since the lockdown commencement, the retailers have seen the scarcity of people and […]
Blogs Relevance Of Mystery Shopping | Post COVID Situation If you are a brand with a chain of stores all around the world, how would you keep in check if your actual protocols are being complied with? Taking the word for it might prove to be a huge wager. Inspection by yours truly isn’t efficient. […]
