Customer Relationship Management Vs Customer Experience Management ​


How is Customer Experience Management (CEM) different from Customer Relationship Management (CRM)? No matter how big or small your business, the customer is always at the center of it all. Hence, customer satisfaction is of paramount importance when it comes to increasing revenue. Understanding the needs and expectations of the brand helps companies improve their […]

How is marketing intelligence useful in marketing research?

marketing research

If you are a business owner or even remotely interested in the market, you might have heard the terms market research and market intelligence. And, often, people mistake the two as the same thing. However, they are far from being similar. For starters, marketing research is a sub-category of marketing intelligence. While marketing research is […]

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