HS Brands Asia Protecting the World's Favorite Brands

Mystery Shopping in India

Powered by 1 million+ certified mystery shoppers and auditors in 175 countries, HS Brands Asia delivers retail audits everywhere from India’s metros and Tier-3 towns to Europe, the Americas, the Middle East, and East Asia.

mystery shopping in India

Mystery Shopping India

HS Brands Aisa's Mystery Shopping & Audit

HS Brands Asia is one of the best Mystery Shopping Companies in India. It provides Mystery shopping services in India and Globally that can be a valuable tool for businesses to evaluate and improve customer service and overall customer experience.

What is Mystery Shopping

Mystery shopping is a research technique that businesses use to evaluate and improve their customer experience. It involves hiring anonymous “Mystery shoppers” or “mystery secret shoppers” to visit a business or a store, make a purchase or an inquiry, and report on their experience.

For Brands

Elevate Every Store
with HS Brands Asia

Spin-up mystery shopping or Mystery audit programs in days. We craft questionnaires, deploy Mystery shoppers across India and all over the globe and get live insights.

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For Shoppers

Become a
Mystery Shopper

Pick gigs nearby, rate real customer experiences, and earn extra income on your own schedule—all with HS Brands Asia.

Become a Mystery Shopper

How Mystery Shopping Works in India

Mystery shopping in India are structured “customer-experience audits” that reveal what really happens on the sales floor, in-branch, or at the service counter—before your brand reputation or compliance score is at risk. HS Brands Asia recruits, trains, and manages an on-demand network of 15 000+ certified mystery shoppers across 200+ Indian cities to deliver rapid, data-rich insights you can act on immediately.

Five-Step Process of Mystery Shopping — HS Brands Asia

Define KPIs

Together we set audit objectives—service-standard adherence, policy compliance, visual-merchandising quality, or competitor benchmarking—so every evaluation maps directly to a business outcome.

Profile & Schedule Shoppers

Our recruitment engine screens thousands of registered evaluators and assigns the right demographic to each location, ensuring every assignment feels like a genuine customer visit.

Visit & Record

Shoppers carry out the agreed scenario, capture time-stamped photos, videos, or audio, and submit a structured survey via our SASSIE® analytics platform.

Data Verification

Each submission passes a two-layer quality check: human editors confirm accuracy while AI sentiment analysis flags inconsistencies, ensuring only reliable data reaches your dashboard.

Actionable Reporting

Live, customisable SASSIE dashboards surface trends by region, store, and associate, with instant alerts if any mystery-audit score drops below your preset threshold.

Our Top Clients

Mystery Shopping in India

How do Mystery Shopping works

Each Mystery Shopping India Program identifies ‘what is working’ and ‘what is not working’ in your business stream. Each program focuses on different topics, including up-selling, uncovering areas for improvement, and benchmarking against competitors. HS Brands Asia the Best mystery audit companies in India, implements this program in various industries in the market like retail, automobiles, fine dining, luxury services, etc. Mystery shopping is conducted through:

How a CX company like HS Brands Asia optimizes customer experience journeys.

HS Brands Asia Mystery Shopping Approach

Mystery Shopping India

mystery shopping india
01

Identify the Objectives

Each business has unique challenges. We understand the expectations of the program from all stakeholders involved.

mystery shopping india
02

Design Customised Programs

Keeping in mind the expected outcomes, our team develops a tailor made program
mystery shopping india
03

Deliver Actionable Results

Data is quality checked & delivered in user friendly formats.

Locations We Provide Mystery Shopping

Mystery Shopping in India

How Mystery Shoppers can Help a Business

A couple acting as mystery shoppers engage in conversation with a salesperson at a jewelry store for a mystery audit for the brand.

Identify areas for improvement

Mystery shoppers can provide valuable feedback to businesses on areas where they may be falling short in terms of customer service. By analyzing the feedback provided by mystery shoppers, a firm can develop strategies to address these areas and improve the customer experience.

Evaluate staff performance

Mystery shoppers can evaluate the performance of staff members and provide feedback on areas where staff may need additional training or support. This can help businesses identify training needs and improve the performance of their staff.

Benchmark against competitors

Mystery shopping can be used to benchmark a business against its competitors. By comparing the customer experience provided by a business to that of its competitors, a business can identify areas where it may be falling behind and take steps to improve.

Measure customer satisfaction

Mystery secret shoppers can provide an objective measure of customer satisfaction. This can help a business understand how customers perceive their products, services, and overall customer experience. By addressing any issues identified through mystery shopping, a business can improve customer satisfaction and loyalty.

Monitor brand consistency

Mystery shoppers can help businesses ensure that their brand is being presented consistently across all locations and by all staff members. By analyzing the feedback provided by mystery shoppers, a business can identify any inconsistencies and take steps to address them.

Gain insights into customer behavior

Mystery shoppers will give insights into customer behavior. By observing how customers interact with their products and services, businesses can gain a better understanding of what customers value and what drives their purchasing decisions. This information can be used to develop more targeted marketing strategies and improve the overall customer experience.

A woman as a mystery secret shopper from hs brands asia the best mystery shopping companies in india, in a restaurant, tasting the vegetarian dishes.
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OUR MYSTERY SHOPPING SERVICES

Industries We Serve

Competitive benchmarking to evaluate and enhance operational strategies.

AUTOMOTIVE

Our Automotive Mystery Shopping experts helps Automotive Industry which is one of the most affected by the recession the world is living these days. Competition is fierce in today's economy and with such an expensive product, assuring a quality service reaches to every customer is more than important, it's crucial.

Customer Experience Management in India (CXM)​

RETAIL

Excellent customer service at your retail outlets ensures your customers keep coming back !! Hsbrands Global can help you check on the customer service provided at your stores at different touchpoints like Security, Shopping experience & billing.

Customer Experience Management (CX) in India Hospitality Mystery Shopping

HOSPITALITY

With HS Brands Asia Brand quality assurance is a must in hospitality. Any valuable information related to the reservation process, hygiene compliance is something that goes a long way in customer acquisition.

mystery shopper

ONLINE SHOPPING

With the increased number of customers shopping online, e-commerce companies are at their peak success. Vertical or horizontal marketplace, everybody is benefiting from this situation.

mystery audit

FOOD & BEVERAGE

Important aspects for any dine-in restaurant, night clubs are - food quality - temperature, taste, presentation, services, cleanliness, staff engagement, order accuracy, billing procedure etc.

mystery shopping india

HEALTH CARE

We ensure that all the procedures that you have defined are followed by all your staff members. We help you improve appointment calls, customer service calls & pricing transparency

Real Estate Mystery Shopping

REAL ESTATE

India-wide, mystery shopping is used by the real estate industry to evaluate the sales process adherence & service quality of their staff. To understand and to evaluate the gaps in a customer journey.

mystery shopper

FINANCIAL SERVICES

The Banks and Insurance companies have stringent guidelines and compliances to follow. Sometimes there are areas that your firm can miss. This is where we come into picture and can help you.

mystery shopping india

LEISURE / WELLNESS

Your guests trusts you with their most prized ownership, their wellness. Learn what your guests and friends won't tell you, and begin to degree progress and accomplish best customer experience.

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