8 Steps to Perform Competitive Analysis – Hs Brands Asia

Business professionals analyzing charts and statistics - Competitive Analysis Guide by Hs Brands Asia

Competitive analysis is a method used by businesses to understand the competition in the industry. One proactive method to learn how you compete with other companies in your field is to do a competitive analysis. The gap with the rivals can be closed by focusing on your company’s advantages rather than taking a simply reacting plan. 

HS Brands Asia offers an advanced competitive analysis service in India to enhance the quality and uniqueness of your brand. With our competitive benchmarking in India, you can stay on top of market trends and one step ahead of your competitors.

Understanding Competitive Analysis

Competitive analysis is a necessary process that helps us investigate and evaluate our rivals’ offerings and their advantages and disadvantages. It also helps us gather and analyze information about our competitors’ products and services, pricing policies, promotion techniques, and target audiences. 

By doing Competitive Analysis not only can it help you make better business decisions but also 

differentiate yourself from your competitors. Analyzing the activities of your competitors in-depth might help you better understand your target audience and your marketing output.

The critical components of practical Competitive Analysis are:

  • Identifying your competitors 
  • Describing the business models of competitors
  • Examining the value offerings of competitors
  • Analyzing the marketing initiatives of competitors
  • Analyzing the level of audience participation

Preparing for Competitive Analysis

The steps listed below will help you prepare your Competitive Analysis: 

  • Defining Goals and Objectives: Examining competitors can help you assess your business and identify its benefits. 
  • Identifying Competitors: Identifying your competition helps you to understand who might be competing for your audience’s attention. This enables you to decide which competitors to focus on during your research.
  • Gathering Relevant Data and Information Sources: By reviewing business assessments, it is possible to determine which business practices customers find most appealing by collecting relevant facts and information.

  • Establishing Metrics for Evaluation: Using success measures, you can practically track your progress with the help of an analysis of your competitors. Even if every company has a road to success, you can always determine if you’re headed in the correct direction by keeping an eye on the growth of your competitors.

Business professionals reviewing wall diagrams and statistics - Competitive Analysis Steps by Hs Brands Asia

Step 1: Define Objectives and Scope

Setting specific objectives for the Competitive Analysis helps determine your business’s unique characteristics. It also produces fresh ideas for thriving in the market and differentiating your business from the competition.

Examining the vast range of products and services your competitors offer, and the caliber of their offers is crucial. You should also be aware of their costs and possible reductions for repeat business.

Step 2: Identify Competitors

Before you start, you must understand your competitors and your competition. To improve your Competitive Analysis, divide your competitors into two categories.

  • Direct rivals target similar consumer categories, offer comparable goods and services, and have comparable business structures. For example, companies like Maybelline, Bobbie Brown, and M.A.C would be seen as direct competitors as they serve the same target market and provide comparable products. 
  • Indirect rivals serve the same target market as yours but provide different products or services. They are viewed as indirect competitors because, despite not directly competing for the same clients as you, they may be attracting customers away from your business by offering equivalent or complementary goods or services. For example, a cosmetic business’ indirect competitors are those selling cosmetic kits or skincare products.

It would help if you considered existing and new competitors to gain a deeper understanding of the market and make better decisions to enhance your offerings. You can improve your knowledge of the marketplace by offering competitors an importance and influence rating.

Step 3: Gather Data and Information

Based on the information you have gathered, create a list of your competitors and utilize various sources, such as websites, annual reports, and industry publications, to collect information about them and their reputation in the market. 

You can also use competition intelligence platforms and market research instruments to collect the proper information and analyze it. 

Conduct mystery shopping programs and customer surveys to get direct insights. This can help you collect information more effectively and understand the market and competition clearly.

Step 4: Analyze Competitor Strategies 

Analyzing teams of rival companies in the industry is essential. This helps create a marketing plan that puts your brand on the path of the right audience. By focusing your attention and absorbing information in the right areas, you could better understand your competitors’ marketing strategy. 

Examine the available goods and services, pricing policies, and marketing initiatives to understand your competitor’s offerings and make strategies for your business offering. Examine advertising and social media presence with marketing and branding strategy. Analyze the channels for sales and distribution, including your internet and offline presence. This will help you gather insightful data to understand your competitors more clearly.

Evaluating customer experience and satisfaction levels helps you build a successful company. Client satisfaction is a crucial performance metric that affects future revenue and sustainability. Customers who are happy with your products or services are more likely to become loyal brand ambassadors, promoting them to friends, family, and coworkers.

Step 5: Compare Performance Metrics

Businesses can use key performance indicators, such as market share, revenue, and customer acquisition to compare performance, set goals, monitor progress, and identify areas for improvement. 

Businesses that use data-driven decision-making tools to compare their competitor’s performance metrics can maximize performance and achieve their goals. By comparing their outcomes with competitors, benchmarking helps businesses identify areas where they perform effectively or poorly. 

Assessing your competitors’ benefits and drawbacks can help them develop more effective solutions, establish reasonable goals, boost productivity, become more competitive, and make better business decisions. 

Step 6: Interpret Findings and Draw Insights

Finding trends, patterns, and correlations in data is essential for any business looking to stay competitive and relevant. Competitive Analysis is a helpful strategy for monitoring your industry’s latest innovations and trends. 

Knowing what your competitors are doing can help you quickly modify your strategies to stay ahead of the competition. It can also help you identify new patterns at an early stage. This plan ensures your company stays ahead of the competition and is updated with industry developments.

Analyzing data on industry trends and market dynamics can help you understand market size, supply and demand, consumer behavior, competitive environment, technical advancements, market economic situation, and current social and cultural trends.

Using this data, you can discover ways to improve your company’s performance in the market and make strategic decisions based on insights that can be put into practice.

Step 7: Formulate Actionable Strategies

Developing strategies to capitalize on competitor weaknesses and opportunities helps companies make informed decisions. It helps them address gaps, improve their competitive position in the market, and make clearer business strategies.

Aligning strategies with overall business objectives and market trends assists you in quickly adjusting to new developments and changing methods, which can be helpful for the business. 

A thorough examination could highlight the need for new product offerings to improve market positioning and uncover previously unidentified consumer-specific sectors. 

Step 8: Monitor and Adapt

It gives you the insight you need to get ahead of the game. This is the main benefit of monitoring competitor activity and market changes. Observing what other companies are doing will help you build effective plans, better position your products to stand out from the competition, and learn from their successes and failures.

Regularly updating and refining strategies based on new insights and developments provides you with a clear vision for making necessary adjustments to your plan and leaving an effect on the industry.

Companies can establish the adaptability they need to succeed in an unpredictable environment by implementing an agile workflow, cross-functional cooperation, data-driven decision-making, and an adaptive attitude.

Top view of coworkers discussing a bar chart - Competitive Analysis by Hs Brands Asia


Competitive Analysis is an important component of any business strategy. Understanding your competitors’ advantages and disadvantages can help you uncover opportunities for business growth and identify the best strategy to position your company at the top of the industry.

Continuous monitoring and adaptation are important for understanding market trends, establishing unique selling points, and refining marketing techniques. Proper Competitive Analysis can help businesses stay ahead of the competition.

Due to the innovations of new technologies, the market is continuously changing. As a result, it is essential to analyze market conditions frequently. With current information, you can start your market success efforts immediately.

Contact HS Brands Asia, the world’s top supplier of Competitive Analysis, mystery shopping, competitive benchmarking, and brand certainty. We offer creative approaches that ensure comprehensive solutions for various company problems. To begin your adventure with us, contact us at contact@hsbrands.asia or +91 9513731186.

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