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How to design a mystery shopping program that pays for itself?
1.Goal-oriented:
2.Understanding the customer:
3.Define Internal Mystery Shopping tactics:

4.Create an effective survey tool:
5.Efficient Mystery Shoppers:
6.Cost-Effective Programs:
7.Competitor Analysis:
"A good Mystery Shopping program with effective cost would be a profit by itself for the brand."
aBOUT THE AUTHOR

Sanjeev Shenoy
Managing Director, HS Brands Asia
Sanjeev Shenoy has 15+ years’ experience in mystery shopping and customer experience and has helped several global brands design and manage programs across Asia. As a post-graduate in Management, he has worked in Marketing & Operations across retail and food and beverage. As a believer in the beginners’ mindset, Sanjeev seeks to bring in innovation in the mystery shopping industry through technology and best practices from other industries.

Sanjeev Shenoy
Managing Director, HS Brands Asia
Sanjeev Shenoy has 15+ years’ experience in mystery shopping and customer experience and has helped several global brands design and manage programs across Asia. As a post-graduate in Management, he has worked in Marketing & Operations across retail and food and beverage. As a believer in the beginners’ mindset, Sanjeev seeks to bring in innovation in the mystery shopping industry through technology and best practices from other industries.
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Blogs How to design a mystery shopping program that pays for itself? To achieve success, ‘Plan to Perform’ is very important to design any Program for an organization. The companies have to plan appropriate and good Mystery Shopping programs before they are launched. Such successful programs become profitable for themselves for the companies to be […]
Blogs Why is Competitor Benchmarking Necessary & Mystery Shopping for Benchmarking We have already been familiarized with the concept of mystery shopping and its significance for Brands and Mystery Shoppers. If you haven’t read the previous article, please visit the following link(link to be inserted of the previous blog) to get acquainted with the upcoming […]
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