Digital Customer Experience: Everything You Need to Know
Customer service is not just about smiling and saying “please” and “thank you.” In the digital customer experience world, how customers feel online can make or break the business. Whether you are a store manager or a big-shot CEO, you are left out if you are not upgrading the digital customer experience or CX. But […]
What is Customer Experience Management (CXM)? The Ultimate Guide
Customer Experience Management, or CXM, is a combination of strategies, protocols, and tools deployed by businesses. The goal of the same is to make every interaction with a customer more meaningful and relevant. It starts with brand awareness and extends through every touch point until a purchase occurs. Delivering a smooth, high-quality customer experience is […]
Why Is benchmarking with competition Considered Copying Competitors’ Strategies?
Is Benchmarking with Competition just another way of copying? Competitive benchmarking is more than just mimicking what others do for people who want to succeed fast. At its core, Benchmarking is a business technique allowing companies to evaluate their products, services, and approaches against the best in their industry. This approach teaches one to learn […]
6 The Major Problem That Arises When benchmarking with competition
Are you staying ahead or falling behind in the corporate environment? Benchmarking with Competition is your hidden weapon to keep ahead in this busy corporate environment. It’s like seeing what makes the greatest rivals shine behind the scenes. It indicates your precise position and areas in which you still require development. Imagine seeing your strengths and […]
Common Competitive Benchmarking Mistakes & How to Avoid Them
Suppose you are preparing for a competitive exam to acquire a government service post. You are well prepared for the exam and finally appear for it, scoring incredibly well. However, you couldn’t secure a seat! How could this be possible? Later, you discover that there are only ten seats available, and your rank is around […]
The Power of Data in Competitive Benchmarking: Insights for Business Success
With the onset of the Industrial Revolution, competition in every market intensified. Competition exists in all aspects of our lives, including at the industry level, which brings us to the concept of Competitive Benchmarking. Competitive Benchmarking involves the strategic processes involved in drawing a comparison between a target company and its business competitors in the […]
Top 5 Competitive Benchmarking Metrics for Business Success | HS Brands Asia
Competitive Benchmarking Analysis has always proved to be a very effective business strategy to build a position in the market. It basically involves the process of evaluating a company’s performance against its competitor in the market. You can easily do a thorough research on the comparison between your company’s growth with that of your competitor’s. […]
The Role of Competitive Benchmarking in Business Strategy: Why It Matters
You might have wondered that competition only existed in school and how it could creep into the business world. Well, life leaves no chance to put us through that competition. Competitive benchmarking analysis is one such competitive business strategy. This facilitates a company’s growth by determining its growth and position in the market. Remember how […]
How Fintech Companies Can Gain More Business with Mystery Shopping | HS Brands Asia
After decades of booming, fintechs have entered a new era of value creation, focusing on sustainable, profitable growth. The growth has been fast and furious, impacted by the robust growth of the banking sector, rapid digitization, changing customer preferences, and increasing support of shareholders and regulators. This article examines how fintechs can win in these […]
How to Determine Your Startup’s Target Market & Ideal Customer Profile with Mystery Shopping | HS Brands Asia
Understanding your target market’s preferences and needs will help you create a successful marketing strategy. Furthermore, it will help you easily reach potential customers. Knowing what encourages and interests your target audience can help you develop a strategy that meets their needs. This is where you call Mystery Shopping In India for instant help. HS […]