How Can Satisfied Customers Become Your Best Source of Leads?
Do you know that happy customers can bring new customers to your business? Happy customers share their good experiences about the business with their friends and family. They share positive experiences, leading to increased trust and credibility for your business. They bring new leads without extra effort, and their words are stronger than any advertisement. […]
Top 10 Customer Experience Strategies to Enhance Consumer Experience
Customer Experience, or CX, is how a company engages with its customers in purchasing something—marketing, sales, customer support, and more. It’s essentially the sum of all the interactions a customer has with your brand. CX is vital in encouraging repeat purchases and increasing high-value sales, which, in turn, improve profitability and boost growth. HS Brands […]
CX Manager Role: Skills, Duties & Impact on CX Success | Hs Brands Asia
A Customer Experience Manager or CX Manager is a professional who creates a company’s CX strategy. He or she assists in managing the client success team, demonstrates the value of the customer experience to the business, improves customer retention, and predicts changes in buyers’ expectations. Customer Experience or CX is a general perception a customer […]
CXM vs. CRM: Key Differences and Business Benefits | Hs Brands Asia’s Guide
Customer Experience Management is often confused with Customer Relationship Management as they share some basic functions. Though there is an overlap, CXM is not a simple rebranding of traditional CRM. It is the next step in customer relationship management. While CRM is majorly concerned with how to optimize an organization’s inward processes, CXM is an […]
Digital Customer Experience: Everything You Need to Know
Customer service is not just about smiling and saying “please” and “thank you.” In the digital customer experience world, how customers feel online can make or break the business. Whether you are a store manager or a big-shot CEO, you are left out if you are not upgrading the digital customer experience or CX. But […]
What is Customer Experience Management (CXM)? The Ultimate Guide
Customer Experience Management, or CXM, is a combination of strategies, protocols, and tools deployed by businesses. The goal of the same is to make every interaction with a customer more meaningful and relevant. It starts with brand awareness and extends through every touch point until a purchase occurs. Delivering a smooth, high-quality customer experience is […]
Why Is benchmarking with competition Considered Copying Competitors’ Strategies?
Is Benchmarking with Competition just another way of copying? Competitive benchmarking is more than just mimicking what others do for people who want to succeed fast. At its core, Benchmarking is a business technique allowing companies to evaluate their products, services, and approaches against the best in their industry. This approach teaches one to learn […]
6 The Major Problem That Arises When benchmarking with competition
Are you staying ahead or falling behind in the corporate environment? Benchmarking with Competition is your hidden weapon to keep ahead in this busy corporate environment. It’s like seeing what makes the greatest rivals shine behind the scenes. It indicates your precise position and areas in which you still require development. Imagine seeing your strengths and […]
Common Competitive Benchmarking Mistakes & How to Avoid Them
Suppose you are preparing for a competitive exam to acquire a government service post. You are well prepared for the exam and finally appear for it, scoring incredibly well. However, you couldn’t secure a seat! How could this be possible? Later, you discover that there are only ten seats available, and your rank is around […]
The Power of Data in Competitive Benchmarking: Insights for Business Success
With the onset of the Industrial Revolution, competition in every market intensified. Competition exists in all aspects of our lives, including at the industry level, which brings us to the concept of Competitive Benchmarking. Competitive Benchmarking involves the strategic processes involved in drawing a comparison between a target company and its business competitors in the […]