How is marketing intelligence useful in marketing research?
If you are a business owner or even remotely interested in the market, you might have heard the terms market research and market intelligence. And, often, people mistake the two as the same thing. However, they are far from being similar. For starters, marketing research is a sub-category of marketing intelligence. While marketing research is […]
How to Use Market Intelligence for Your Small Business?
How To Use Mystery Shopping In order to stay ahead of the curve, small-scale businesses must stay updated with industry trends. Nowadays, everything is data-driven and with the right framework, this data can be used to your advantage by proper analysis, structure, and assessment. That’s where market intelligence comes into play. Market intelligence is […]
How to improve poor customer experience?
The Forgotten Side of Mystery Shopping Every company that leverages the customer-centricity model to grow its brand must consider customer satisfaction to be of paramount importance. Poor service can negatively impact your brand’s identity, affect the customer retention rate, and push away potential buyers. It would also become an easy aid for your competitors to […]
How Mystery Shopping can benefit your company?
What is mystery shopping? Mystery shopping is an immensely popular assessment tool used to perform consumer research. It helps in understanding the business of a particular product or service. Earlier, mystery shopping was done to understand employee efficiency and integrity. But, in recent times, many companies are adopting it to understand their rival companies, gain […]
Customer Experience Management and Why is it important?
Have you ever walked into a store and been impressed with the prompt service from the staff when they assisted you to get the product of your choice? And you get everything billed without hassle? Or at times when you were treated rudely, your queries were neglected and the billing line made you wait for […]
THE FORGOTTEN SIDE OF MYSTERY SHOPPING
One area of the business world which stands dynamic and most aggressive in terms of advancements and innovation is Marketing, and it’s a no-brainer to realise how heavy companies are investing into marketing and trying to reach customers organically! The term “Organic” is currently all the rage, from social media followers to companies tempting consumers […]
What is the difference between market intelligence and business intelligence?
Market Intelligence VS Business Intelligence Now that Business Intelligence tools are flourishing, and their popularity as a dynamic job profile is on the rise, let me explain how these two areas are different and why they matter! But let me tell you a tool that connects both these teams, a concept slightly unfamiliar to the […]
Mystery shopping vs Customer Satisfaction
Customer Satisfaction and Customer Experience Customer Satisfaction (CS) and Customer Experience (CX) go hand-in-hand for a successful business. They are like two eyes for a human and they are equally important for any company’s growth. Customer Satisfaction starts when the Customer Experience ends. Mystery Shopping and Customer Satisfaction surveys are some of the tools used […]
How to design a mystery shopping program that pays for itself?
To achieve success, ‘Plan to Perform’ is very important to design any Program especially Mystery Shopping Program for an organization. The companies have to plan appropriate and good Mystery Shopping programs before they are launched. Such successful programs become profitable for themselves for the companies to be in business. Hence, a successful Mystery Shopping program […]
Why is Competitor Benchmarking Necessary?
Why is Competitor Benchmarking Necessary & Mystery Shopping for Benchmarking We have already been familiarized with the concept of mystery shopping and its significance for Brands and Mystery Shoppers. If you haven’t read the previous article, please visit the following link(link to be inserted of the previous blog) to get acquainted with the upcoming topic. […]