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Marketing intelligence is the process of collecting the required data by a company from the market that it plans to operate or operate in order to make decisions in relation to competitors, products, and consumer behaviors.Â
Market intelligence is a vital aspect to understand the state of the market, as well as helps collect Competitor Intelligence which in turn aids towards becoming profitable for the company.Â
It is an important tool to target the right audience so that products or services can be developed accordingly. Mystery Shopping is one great marketing plan to achieve Competitor intelligence. Here, both the client and the consultant will together define the marketing elements to be evaluated. Each market segment might vary based on many factors like geographical aspects, personal tastes, current trends, etc. Then mystery shoppers are used for getting the required data from the different market segment either by them visiting the locations in person or through phone calls and emails.
From the results of these audits, the client gets a good idea about the current trends, Market Intelligence data and what exactly the customers expect from their products or services. Based on the market’s demands, the company can execute its plan of action.Â
On the whole, Market intelligence Research helps to determine market segmentation, market penetration, market opportunity, and existing market metrics of a company so that the company can focus its efforts on the right people thus saving costs and efforts.
Our Automotive Mystery Shopping experts helps Automotive Industry which is one of the most affected by the recession the world is living these days. Competition is fierce in today's economy and with such an expensive product, assuring a quality service reaches to every customer is more than important, it's crucial.
Excellent customer service at your retail outlets ensures your customers keep coming back !! Hsbrands Global can help you check on the customer service provided at your stores at different touchpoints like Security, Shopping experience & billing.
With HS Brands Asia Brand quality assurance is a must in hospitality. Any valuable information related to the reservation process, hygiene compliance is something that goes a long way in customer acquisition.
With the increased number of customers shopping online, e-commerce companies are at their peak success. Vertical or horizontal marketplace, everybody is benefiting from this situation.
Important aspects for any dine-in restaurant, night clubs are - food quality - temperature, taste, presentation, services, cleanliness, staff engagement, order accuracy, billing procedure etc.
We ensure that all the procedures that you have defined are followed by all your staff members. We help you improve appointment calls, customer service calls & pricing transparency
India-wide, mystery shopping is used by the real estate industry to evaluate the sales process adherence & service quality of their staff. To understand and to evaluate the gaps in a customer journey.
The Banks and Insurance companies have stringent guidelines and compliances to follow. Sometimes there are areas that your firm can miss. This is where we come into picture and can help you.
Your guests trusts you with their most prized ownership, their wellness. Learn what your guests and friends won't tell you, and begin to degree progress and accomplish best customer experience.